Maredo Steakhouse, Berlin

CUSTOMER
Maredo Group

INTERIOR DESIGN
Ippolito Fleitz Group GmbH, Stuttgart, Germany

LOCATION
Berlin, Germany

STATUS
Realized 2016

SOLO WEST

Founded in 1978, the Maredo restaurant chain is the German market leader in the steakhouse segment with almost 60 branches. To stay competitive in the current burger and steak restaurant boom, the chain has repositioned itself. This is intended to make Maredo more attractive, especially for a young audience, and to emphasize the brand’s quality and freshness standards more strongly. The new spatial concept was implemented for the first time in the Berlin branch at “The Q” on Gendarmenmarkt.

The focus of the room is the food. Prominently located near the entrance is the open grill area with deliberately punchy lighting and the salad bar. The underlit counter and brass-clad hood give the spacious grill area a high-end feel and translate Maredo’s quality approach to meat and its preparation.

The small pendant lamps – in their design the abstraction of a sombrero hat – are composed of a lamp tube matt powder-coated with hammered varnish and a circular, flat in the rotation slack brushed bronze sheet disc. The luminaire, implemented in custom luminaire design, features a narrow-beam 10° LED light source that makes its light color warmer when dimmed down from 2,700K to 2,200K. The deliberately spotted light distribution is easy to read on the table surface. From the table surface, the light is gently reflected back into the faces of the restaurant guests. This leads to a pleasant overall ensemble.

Light only where it is really needed: each table for 2 with its own pendant luminaire, bar and counter areas and grill station the service modules each with track spotlights. No light in all other areas – so no aisle lighting, for example. The contrasts between perceptible light and non-light create small islands of light everywhere, inviting people to linger. Larger group tables were equipped with decorative pendant lights for an atmospheric open atmosphere.

All lighting components are controlled via a DALI control system in conjunction with a lighting control cable. Different light scenes are programmed for the day and for the evening. During the day, especially the back areas of the room are illuminated more intensively with less daylight. In the evening, the lighting atmosphere is more dignified – just as a hopefully younger audience will like it in the future.